MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming services